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10 Reasons Printers Should Not Lower Prices for Digital Print Embellishments
The printing industry has come a long way from its traditional roots. With technological advancements like digital printing and...

Kevin Abergel
Aug 29, 20235 min read


The Rise of SexyPrint in American Universities
In recent years, the higher education industry has become increasingly competitive. Colleges and universities are always seeking new ways...

Kevin Abergel
Apr 3, 20233 min read


5 Pro Tips to Market #SexyPrint
As a print business owner, adding digital print embellishment capabilities to your services can give you a competitive edge in the...

Kevin Abergel
Mar 9, 20232 min read


5 Tips to More Effectively Sell Digital Embellishments
Digital embellishment has revolutionized the world of printing. It allows designers to add texture, depth, and shine to digital prints,...

Kevin Abergel
Mar 2, 20232 min read


You Have Digital Embellishment—Now, How Do You Market It?
For many years I have guided digital embellishment users on how to market what were originally very new concepts to their existing and...

Kevin Abergel
Dec 23, 20225 min read


Selling Digital Embellishments: Interview with Joe DeBoy from NAPCO USA
Kevin Abergel: hello and welcome to the Digital Embellishment Show. Today we're gonna be speaking with a good friend of mine Joe DeBoy...

Kevin Abergel
Nov 18, 202212 min read


Interview with Michael Dillon from Meyers on how to Market Digital Embellishments
Kevin Abergel: Okay. Michael Dillon from Myers printing. How are you, sir? Micheal Dillon: I'm doing well, Kevin, thanks for having me....

Kevin Abergel
Nov 10, 202215 min read


Harvard Business Review: How Paper Catalogs Remain Relevant in a Digital Age by Jonathan Zhang
The costs of digital advertising are skyrocketing. By some metrics, prices on major platforms such as Meta, Google, and TikTok grew by...
Johnathan Zhang
Jul 28, 20223 min read


Digital Embellishments: How to add value & profitability to ink on paper.
The print industry is ever evolving and adapting as a communication channel. New technologies, like digital embellishment, allows...

Joanne Gore
Jul 21, 20222 min read


Why Touch is Important in Marketing: The Science Behind Human Interaction
Do you ever feel like there’s something missing from your life? Maybe it’s a sense of touch. You know, that thing we take for granted...

Kevin Abergel
Jul 6, 20222 min read


Importance of Physical Touchpoints in a Digital Retail Ecosystem
In a world obsessed with technology, high-speed internet, and fancy apps it’s easy to forget about the simple power of touch. In fact,...

Kevin Abergel
Jul 6, 20223 min read


Why EVERYONE Is Talking About the Brand Experience
2021 proved to be a game-changer for every industry – notably, print. The pandemic forced a rapid virtualization of many aspects of doing...

Joanne Gore
Jul 6, 20223 min read


How Customer Experience Expectations are impacting your business
Study after study supports the fact that consumers will pay more for a better customer experience and are 4x more likely to jump to the...

Joanne Gore
Jul 6, 20224 min read


Capture the senses for an unforgettable print experience that sells
How many times have you heard the expression, you never get a second chance to make a first impression? I know. It sounds cliché, but...

Joanne Gore
Jul 6, 20223 min read
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