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10 Reasons Printers Should Not Lower Prices for Digital Print Embellishments
The printing industry has come a long way from its traditional roots. With technological advancements like digital printing and...

Kevin Abergel
Aug 29, 20235 min read


Enhancing consumer packaging to increase shelf impact
In the highly competitive consumer market where products vie for attention, packaging and labels can be key differentiators. An effective...

Kevin Abergel
Jul 25, 20236 min read


5 Pro Tips to Market #SexyPrint
As a print business owner, adding digital print embellishment capabilities to your services can give you a competitive edge in the...

Kevin Abergel
Mar 9, 20232 min read


You Have Digital Embellishment—Now, How Do You Market It?
For many years I have guided digital embellishment users on how to market what were originally very new concepts to their existing and...

Kevin Abergel
Dec 23, 20225 min read


Selling Digital Embellishments: Interview with Joe DeBoy from NAPCO USA
Kevin Abergel: hello and welcome to the Digital Embellishment Show. Today we're gonna be speaking with a good friend of mine Joe DeBoy...

Kevin Abergel
Nov 18, 202212 min read


Interview with Michael Dillon from Meyers on how to Market Digital Embellishments
Kevin Abergel: Okay. Michael Dillon from Myers printing. How are you, sir? Micheal Dillon: I'm doing well, Kevin, thanks for having me....

Kevin Abergel
Nov 10, 202215 min read


Harvard Business Review: How Paper Catalogs Remain Relevant in a Digital Age by Jonathan Zhang
The costs of digital advertising are skyrocketing. By some metrics, prices on major platforms such as Meta, Google, and TikTok grew by...
Johnathan Zhang
Jul 28, 20223 min read


Digital Embellishments: How to add value & profitability to ink on paper.
The print industry is ever evolving and adapting as a communication channel. New technologies, like digital embellishment, allows...

Joanne Gore
Jul 21, 20222 min read


Market Trends Favorable for Digital Embellishment
With everything that is going on in the world due to the pandemic, it is difficult to realize that there are some rare opportunities that...

Kevin Abergel
Jul 6, 20224 min read


Why Touch is Important in Marketing: The Science Behind Human Interaction
Do you ever feel like there’s something missing from your life? Maybe it’s a sense of touch. You know, that thing we take for granted...

Kevin Abergel
Jul 6, 20222 min read


Importance of Physical Touchpoints in a Digital Retail Ecosystem
In a world obsessed with technology, high-speed internet, and fancy apps it’s easy to forget about the simple power of touch. In fact,...

Kevin Abergel
Jul 6, 20223 min read
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