For years, the print embellishment conversation has been dominated by what happens when light hits the sheet. Foil flashes. Spot UV glows. Raised varnish catches the eye from across the table. Designers, printers and brand owners have learned to speak in the language of shine, shimmer and shelf appeal. But at the latest Taktisphere Digital Embellishment Designer Meetup, Matt Redbear made the case that the industry may be looking at only half the story. The real magic, he argu

Why digital embellishment success starts and ends on the press floor Digital embellishment success does not happen by accident. It happens when creativity, productivity, sales, and customer expectations all come together at once, and more often than not, the person standing in the middle of that storm is the press operator. That was the central idea behind the latest JETforce Operator Meetup, where Kevin Abergel sat down with industry veteran Ken Huizenga to dig into a role t

For years, print operators have been treated as the people who keep production moving quietly in the background. They run the equipment, troubleshoot the problems, keep the jobs on schedule, and absorb the pain when a file, a substrate, a customer expectation, or a salesperson’s promise does not quite match reality. But in the world of digital embellishment, that old definition of “operator” is starting to look outdated. During a recent JETforce Operator Meetup, Ken Huizenga